The mediabehindyour raise.
For Reg A+ and Reg CF issuers. We run your campaigns, manage the affiliate network, and connect the reporting to DealMaker, so you see where the traffic comes from and what happens after it arrives.
Demand generation / Affiliate network / Attribution
From traffic source to investment.
Paid social, search and video. Campaigns managed by Harbor View, with source tracking through to DealMaker.
Campaign management and attribution over DealMaker.
Built around your raise
Investment platform. Investors apply and invest on DealMaker, and our attribution connects to its checkout.
Capital raise advisory. Atlas RD advises on strategy and structure. We run the media.
01Approach
An agency, a network,
and the reporting to run both.
Harbor View brings three parts of a capital raise together: the team buying media, the partners bringing audiences, and the platform measuring their activity. We work alongside Atlas RD and connect attribution to your DealMaker investment flow.
- Demand generation
- Campaign strategy, media buying, creative and landing pages for your raise. We manage paid social, search, video, connected TV, native and programmatic, then use source-level reporting to guide the next budget decision.
- Affiliate network
- We recruit and manage affiliates, publishers and agencies. Each partner receives an offer brief, approved assets and tracked links, with reporting alongside your paid campaigns.
- Attribution platform
- Harbor View adds a source-level reporting layer over DealMaker. Follow traffic from the campaign or partner link into the investment flow, reconcile investment activity and compare channels in one view.
- MER, managed
- See marketing spend alongside funded investment activity. Review marketing efficiency ratio (MER), the amount raised per marketing dollar, by source and campaign.
- Creative and landing pages
- We write, design and test the ads and pages that introduce your offering. The investment application and checkout remain on DealMaker.
02Attribution
From click to funded
Campaign and partner attribution, connected to DealMaker investment activity.
01
Source tracking
Campaigns, affiliates and publishers receive tracked links so incoming traffic can be attributed to its source.
02
Visit
Each visit to your pages is credited to the source that sent it, and we watch how those pages load on a real phone.
03
Lead
A prospective investor enters their own name, email and phone. The lead is attributed to one source and deduplicated across every channel.
04
Investment start
When a visitor starts an investment on DealMaker, the activity is matched back to the campaign or partner source.
05
Funded
Funded investment activity from DealMaker is reconciled with source records. Duplicates are removed before reporting across campaigns and partners.
06
MER
Review the amount raised against marketing spend by source, campaign and creative. Compare funded activity with the conversion signals reported by ad platforms.
03For affiliates, publishers and agencies
Run campaigns with Harbor View
Bring your audience to Reg A+ and Reg CF campaigns. Harbor View handles partner onboarding, campaign briefs, approved creative and source tracking. You get a view of the activity attributed to your placements.
Apply to run traffic- One brief per offer. The offer, its dates, approved creative and the rules for running it, in one place.
- Your own tracked links. Every placement is labelled from the first click.
- Source-level reporting. Your traffic from visit to funded, against the target set for that offer.
- Approved creative only. Partners run the issuer's approved creative, unchanged.
- Traffic quality. Bots, duplicates, fake details and incentivized traffic are flagged and taken out of the numbers.
04How we work
How an engagement runs
01
Audit
We measure your live invest page and funnel on a real phone, grade it, and rank what to fix first, including what already works.
02
Plan
Channels, partners, budget and the measurement plan, agreed in writing before anything is bought.
03
Build
Tracked links, creative (static, video, email and story pages) and the pages in front of your offering, built to your offering's marketing rules.
04
Approve
Every ad, page and email goes to you, and to your counsel where you need it, on one approval sheet. Nothing runs without your sign-off.
05
Launch and manage
We review spend and investment activity together. We recommend every change, and you approve it before it ships.
06
Report
A live dashboard, a weekly review, and a close-out report when the raise ends.
05Partnership
In partnership with Atlas RD
Atlas RD is a strategic advisory firm that helps founders raise capital through Regulation A, Regulation Crowdfunding and Regulation D offerings.
Atlas advises on strategy, structure and investor positioning. Harbor View runs demand generation, the affiliate network and campaign attribution. One raise, two specialists, one plan.
06Standards
Built for regulated raises
Approvals, source tracking and clear responsibilities are part of the campaign plan from the start.
- AYour sign-off on everything
- No ad, page or email runs until you approve it, and anything touching your offering's terms goes to your counsel first.
- BInvestment checkout stays on DealMaker
- Investors enter their details and complete the investment on DealMaker. Harbor View handles campaign management and source attribution.
- CFunded activity
- We report what settled, by source. No projected returns, no blended reach, no pixel counts presented as results.
- DTraffic quality
- Bots, duplicates, fake details, incentivized and out-of-area traffic are flagged and taken out of the numbers.
- EYour offering's marketing rules
- Creative is built to the rules of your offering and the disclosures your intermediary and counsel require.
- FPlain language
- No promised returns, no manufactured urgency, and nothing that implies a regulator approved your offering.
07Contact
Talk to us
Launching a raise, reviewing your media, or looking for offers for your audience? Tell us what you are working on.
Or email hello@harborviewmedia.com
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